Slowly back away from the bicycle with your hands in the air

Cycling in Wellington has beaten me to this post on Auckland Transports new campaign, and it was wr...

Continue →

An opportunity to reflect.

Have you been following the Warne ‘incident’ in Australia? Who cares, you say? The worl...

Continue →

Some of my best friends wear that stuff that starts with the letter ‘l’.

Small mercies: a cyclist in clothes. This advertisement appeared in the NZ Herald this week. Fancy t...

Continue →

The ‘Lycra Effect’.

Google Images In a stunning scientific breakthrough, researchers have announced the discovery of a l...

Continue →

Consider this.

Being a role model is a tough assignment. You look young for your age and exude health and wel...

Continue →

The right sort

I have just seen my first bicycle advert that uses the types of marketing techniques that are used b...

Continue →

Going beyond the margin of error.

Bike Lane Ends: Where to from here? How could cycling play a role in helping solve Auckland’s ...

Continue →

Helmet free cycling-it’s an aspirational thing.

Wearing a helmet will never look cool, however you try to sell it. Spooky stuff, this. Fear mongerin...

Continue →

What should Auckland Transport’s strapline be?

Cycling around Auckland lately you may have noticed some Auckland Transport billboards. I’ve ...

Continue →

The ‘Death Star’.

The 'Death Star' casts a long shadow. “The Death Star is the code name of an unspeak...

Continue →

Marketing 101.

What a cool promotional video for everday cycling. If I wasn’t already convinced of the mer...

Continue →

Wow! Now that’s what I call marketing.

The message is clear. Young boy with car keys sitting invitingly in his hand, resting on a sexy look...

Continue →

Thinking about it?

Bicycles

Where

Rules

Links

Local

The Blog

What’s happening

Take action

Gallery

Tags : Marketing