What should Auckland Transport’s strapline be?

Cycling around Auckland lately you may have noticed some Auckland Transport billboards. I’ve seen a few related to safety on scooters.

I’ve noticed that their strapline (the little bit of text that goes below the logo) is currently “An Auckland Council Organization.”

I don’t know about you but to me that seems a little lacking in imagination. By way of comparison, Nike’s strap line “Just Do It” is so famous, it no longer even needs the logo.

I was thinking a better strap line might be “Connect, Enjoy, Exercise” because to me that seems to cover the 3 purposes you might use a road/rail/bus for.

What do you think their strapline should be? Any good ideas?

* Thanks to CrowdSpring blog for the image.

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About LucyJH

Lucy is passionate about preventing climate change and reducing the impact of our transport choices on the environment.

5 Responses to What should Auckland Transport’s strapline be?

- Sarah Beaman
  April 19, 2011 at 4:18 pm
- Helping you hop around Auckland.
- Antoine
  April 19, 2011 at 9:23 pm
- Who Dares Wins.
- Kepa
  April 20, 2011 at 12:44 am
- Straight Coasting.
- Wally Thomas
  April 20, 2011 at 8:27 am
- Thanks for the suggestions guys! As younprobably know Auckland Transport was set up as part of the governance changes in the region lastbyear. The "brand"-such thatbitnis- was always intended as somethingnof a temporary measure. Having said that the organization has adopted a "tag line"…. Moving With Pride.
  Wally Thomas (Auckland Transport)
- Steve C
  April 20, 2011 at 6:44 pm
- "Moving with Pride" that's lame, sounds like a household relocation company, says absolutely nothing