What a cool promotional video for everday cycling. If I wasn’t already convinced of the merits of everyday cycling, I am sure I would be after watching this.
But that is not the most amazing thing about it. This comes from Amsterdam; the home of everyday cycling. From what I hear and see, Amsterdam is cycling. To the outsider like me, it looks like things couldn’t be better for cycling, especially when you compare it to places like Auckland. (No disrespect Akl. I am one too!)
There is no resting on laurels here. It makes good marketing sense to keep the momentum going. Marketing! Maybe they have learnt from the experts. The car and tobacco industry come to mind.
cycling/freedom
Cycle Action Auckland – a voice for cyclists
Amsterdam will always be the city that returned me to the pushbike. But actually, all of Holland was good for it. You could tour the whole place with nothing but a bike and some train fares.